Title and statement of responsibility area
Records of Museum Marketing and Communications.
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Statement of scale (cartographic)
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Issuing jurisdiction and denomination (philatelic)
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Physical description area
2.2m : textual records + other material.
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Archival description area
Name of creator
From the opening of the Costume Museum in 1983 until at least 1989, a single staff person was responsible for education and public programming as well as marketing and public relations. This situation changed in 1989 when a separate staff person was appointed with responsibility for educational programming. The tasks associated with marketing and communication of museum programs other than those directly related to education then came under the umbrella of Visitor Services. Visitor Services combined the responsibilities for such education related activities as museum tours and admissions with such public relations activities as advertising and the promotion and planning of special events. In 1996, a separate Marketing and Communications staff person was hired and Visitor Services such as tours came under the umbrella of the Education Department once again. By the following year, the Marketing and Communications staff person was also responsible for the coordination of fund-raising activities and the administration of grant-based funding programs. This continued until ca.2000 when a separate Development Officer was hired with sole responsibility for fund-raising and grant administration. In 2003, the responsibilities for both these positions were re-assigned to the Executive Director.
Scope and content
Immediate source of acquisition
Efforts have been made to preserve original order where possible, however, the records of Museum Marketing and Communication were created by a number of individuals and were arranged in an idiosyncratic and inconsistent fashion when accessioned; series and sub-series organisation has been imposed by the arranging archivist according to functional analysis. Visitor Services Questionnaires, ca.1993-1996, 1997, 1998; and tour booking forms have been discarded; guest book pages have been sampled and the remainder have been discarded (with the exception of some guest books of Special Events).
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Script of material
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Availability of other formats
Restrictions on access
No restrictions on access.
Terms governing use, reproduction, and publication
Sub-series and file description as necessary to facilitate access to the record; box lists available.
Related material: For further documentation of marketing and communications activities prior to 1989 and documentation pertaining to visitor services and public programming (including tours) see records described as part of the series "Museum Education and Public Programming."
Standard number area
Subject access points
Place access points
Name access points
- Dugald Costume Collection Incorporated. Marketing. (Subject)
- Dugald Costume Museum. Marketing. (Subject)
- Costume Museum of Canada. Marketing. (Subject)
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Description record identifier
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