Fonds 18.004 - Marketing and Communications fonds

Title and statement of responsibility area

Title proper

Marketing and Communications fonds

General material designation

  • Graphic material
  • Moving images
  • Sound recording
  • Textual record

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Reference code

CA UWA 18.004

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Issuing jurisdiction and denomination (philatelic)

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Physical description area

Physical description

0.66 m of textual records. – 82 videocassettes. – 8 audio cassettes. – 11 CD-ROMs. – 6 DVDs.

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Archival description area

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Administrative history

This department was first formed after United College became University of Winnipeg in 1967. Prior to its existence as a discrete administrative unit, its function was performed by a General Faculty Council Committee. It was afterwards titled variously: Information Office (1967-1972), Public Relations (1972-1984), Development Centre (1984-1985), Community Relations (1985-1987), External Relations (1987-1988), University Relations (1988-2004), and University Advancement Services (2004-2006). This body co-operated with the Media Department towards print & radio advertisements, announcements, recruitment material, fundraising, institutional events and celebrations, and official communication with alumni. In 2006, Communications was rolled into the new External Affairs, reporting to its VP, along with Alumni and Events. It was renamed Marketing & Communications in 2007; and finally, in 2012, External Affairs was dissolved, and the Marketing & Communications became an independent department reporting to the President’s Office.

Custodial history

The records in this fonds were produced or collected by Marketing & Communications (or its antecedent entities) and stored in that department’s offices. Between 2012-2014, the records were moved to a storage closet in Manitoba Hall, and were transferred to the Archives in 2018.

Scope and content

The records in this fonds were assembled or produced by Marketing & Communications as documentation of some aspects of the University of Winnipeg’s institutional life. The fonds is divided into three series. The first contains newspaper clippings and recordings from television and radio documenting local and global events with some connection to the University, as well as the University’s representation in the media. The second contains records from University events: including the annual Duff Roblin Award Gala Dinner, a fundraising event put on by the University of Winnipeg Foundation; convocation ceremonies; and lecture series. The third consists of material published or commissioned by the University itself, including calendars and student handbooks, promotional material particularly for television or video, and photographs.

Notes area

Physical condition

Immediate source of acquisition


Some archival intervention has been imposed for the sake of coherence.

Language of material

  • English

Script of material

Location of originals

Availability of other formats

Restrictions on access

Terms governing use, reproduction, and publication

Users must abide by copyright legislation. Where the University of Winnipeg retains copyright on this material, University of Winnipeg waives copyright in most instances. Much of the material is copyrighted to the news agencies that produced it.

Finding aids

Associated materials

A number of other unprocessed records fall under the Marketing & Communications fonds

Related materials


Further accruals are expected

General note

The videocassettes (primarily VHS, plus Betacam and U-Matic) in this fonds have not been viewed and so are only partially described in the finding aid.

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Finding aid created by Daniel Matthes 27 March 2018

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Script of description


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