Marketing and Communications

Identity area

Type of entity

Corporate body

Authorized form of name

Marketing and Communications

Parallel form(s) of name

Standardized form(s) of name according to other rules

Other form(s) of name

Identifiers for corporate bodies

Description area

Dates of existence



This department was first formed after United College became University of Winnipeg in 1967. Prior to its existence as a discrete administrative unit, its function was performed by a General Faculty Council Committee. It was afterwards titled variously: Information Office (1967-1972), Public Relations (1972-1984), Development Centre (1984-1985), Community Relations (1985-1987), External Relations (1987-1988), University Relations (1988-2004), and University Advancement Services (2004-2006). This body co-operated with the Media Department towards print & radio advertisements, announcements, recruitment material, fundraising, institutional events and celebrations, and official communication with alumni. In 2006, Communications was rolled into the new External Affairs, reporting to its VP, along with Alumni and Events. It was renamed Marketing & Communications in 2007; and finally, in 2012, External Affairs was dissolved, and the Marketing & Communications became an independent department reporting to the President’s Office.


Legal status

Functions, occupations and activities

Mandates/sources of authority

Internal structures/genealogy

General context

Relationships area

Access points area

Subject access points

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Control area

Authority record identifier

Institution identifier

Rules and/or conventions used



Level of detail


Dates of creation, revision and deletion

Authority record entry created by Daniel Matthes, 27 March 2018




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